Tuesday, November 30, 2010

Locker sued piracy 50000 over hurt

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temptedtoseewhatthefussoveroscarwinner"thehurtlocker"isallabout?Treadlightly,andkeepawayfromfile-sharingnetworks,becausevoltagepictures,whichproducedthefilm,issuingupwardsof50,000individualswhoallegedlypiratedthefilmonline,accordingtothehollywoodreportersmedia-lawblog.Intheworldofanti-piracylitigation,thatnumberisstaggering.Hereshowtoputitinperspective.Asof2008,afterfivelongyearsoflitigationefforts,therecordingindustryassociationofamericahadthreatenedlegalactionagainstjust30,000individuals,adropinthebucketcomparedtotheactionvoltageistakingoverasinglepiratedfilm,allatonce.While"locker"wasacriticalsuccess,itremainsacommercialbomb,earninglessthan$13milliontheatricallyintheunitedstates.Piratesaretoblameforthepaltrytake...Right?Whilethereasonforthefilmscommercialflopareundoubtedlyfarmorecomplicatedthanafewthousandpiratedcopies,itseemsthatlittlewilldeterthelegalactionagainstthosewhosawitonline(whereitwasavailablefivemonthsbeforeitstheatricalrelease).Serviceprovidersareplayingball.Accordingtoalawyerwiththeu.S.Copyrightgroup,thefirmspearheadingthelawsuit,ispsarelargelycomplyingwiththerequestsforinformationabouttheidentitiesofthosewhoareallegedtohavedownloadedthefilmonline.Oneofthefewholdoutsiscomcast,butevenitappearstobecavingandwillprobablyreleaseanotherfewthousandnamestotheprosecutionwithinaweek.Settlementoffersarebeingmadenow(atanundetermineddollaramount),withfull-onlawsuitspromisedifthedemandsarentmeant.Andthiscouldbeasignofthingstocome.Whiletheriaahassloweditslegalcampaignagainstmusicsharers,thiscouldbemerelythefirstvolleyforthemoviestudios,lookingtostemmassiverevenuedeclinesthataremainlyoccurringondvdshelves(theatricalrevenue,ironically,ishigherthanever).Itcanberationallyarguedthatthereasontheriaaslawsuitcampaigndidntworkisthatitwasntbigenough.Ifhollywoodincreasesthoselawsuits100-fold,couldthescaretacticsfinallyhavearealeffect?Discuss.Christophernullisatechnologywriterforyahoo!News.Followmeontwitterandjoinmeonfacebook!Followyahoo!Andjoinusonfacebook!Getthisblogviarssonyourmyyahoo!Page.

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